Headline Media Training

Headline specializes in providing media training and proactive communication for pharmaceutical companies. Headline is led by Martin van Putten, a former journalist for De Telegraaf and a trusted advisor to CEOs and management of multinationals worldwide for over twenty years.

In his media training, Martin van Putten teaches you how to take charge in an interview. He turns every difficult question into an opportunity to tell your story. The essence of your message always comes to the fore. You'll learn to deliver this message more powerfully and simply, in a way that's both factually accurate and deeply affecting. This will give you more confidence and enjoyment in giving interviews, enabling you to speak to any journalist, whether it's good news or bad.

Thanks to the personalized approach, you can achieve the same in just one half-day as in two. Ideal for busy executives. Moreover, the program is so well-designed that the training has a lasting impact. It's practice, practice, and more practice. You'll gain practical mental tools you can use immediately. Martin van Putten guarantees that participants will be able to hold their own in the media afterward. And if you have any doubts, he's always available to support you.

His network in the media and politics has led to dozens of approvals for (orphan) drugs that were delayed by the Ministry of Health, Welfare and Sport for extended periods of time, or were rejected for improper reasons.

Martin van Putten is also co-founder of the National Medicines Monitor. This platform represents patients' interests in the media and politicians regarding the affordability and accessibility of (innovative) medicines.