EUROPEAN MARKET ENTRY

Your Benelux springboard into Europe

Life sciences consulting for international companies entering the Benelux and building a foundation for European growth.

Entering Europe requires an understanding of local healthcare systems, reimbursement pathways, clinical practice and the people who influence adoption.

Health Devotion helps pharmaceutical, biotechnology and MedTech companies assess, enter and grow in the Netherlands, Belgium and Luxembourg — with a clear view of their wider European ambitions.

We combine strategic advice with practical medical, market access and commercial support. Through senior expertise, interim leadership and fractional teams, we help you build the capabilities needed for your next stage of growth.

Discuss your European market-entry plans

Start with the right market

The Benelux can provide a practical starting point for European expansion. Whether it is the right starting point for your company depends on your product, evidence, resources and commercial objectives.

We help you assess the opportunity, understand local requirements and determine how a Benelux presence could support your broader European strategy.

The Netherlands, Belgium and Luxembourg each have their own healthcare environments and decision-making pathways. We help you translate those differences into a realistic plan.

From market assessment to local execution

Explore and validate

Understand the opportunity before committing resources.

  • Market feasibility and competitive analysis.
  • Clinical practice and stakeholder insights.
  • Regulatory, reimbursement and market access considerations.
  • Market prioritisation and launch-readiness assessment.
  • Identification of evidence gaps and operational requirements.

Establish your presence

Build the expertise and relationships needed to operate in the Benelux.

  • Interim country and functional leadership.
  • Medical affairs and market access support.
  • Local representation and stakeholder engagement.
  • Fractional medical and commercial teams.
  • Operational support and partner selection.

Launch, learn and grow

Put your strategy into practice and use the experience to inform your next steps.

  • Product-launch planning and implementation.
  • Market access and commercial execution.
  • Strategic partnerships and business development.
  • Leadership support and team development.
  • Assessment of which capabilities and lessons can support expansion into further European markets.

COMPLEMENTARY EXPERTISE

Connected expertise through LifeGate

A European market-entry plan can raise questions about company establishment, legal arrangements, funding, insurance and premises alongside medical and commercial strategy.

Health Devotion participates in LifeGate, a network bringing together complementary European consultants and service providers. LifeGate currently focuses on helping Taiwanese companies enter and grow in Europe.

Within the network, Health Devotion contributes medical expertise and market access support. Other participating providers include:

  • Liance: legal services.
  • Sira: subsidies and public funding.
  • Simtra: insurance.
  • Orion Investment Partners: real estate.

For companies with relevant needs, the network offers a way to connect with providers across these disciplines. The expertise required, scope of support and responsibilities are determined for each assignment.

Health Devotion’s own services are available to international life sciences companies from different markets.

Explore the LifeGate network

Senior expertise that grows with your business

You may need an initial feasibility assessment, a temporary country lead or a cross-functional team to prepare and execute a launch.

We work alongside your organisation, combining strategic direction with practical implementation. Our flexible approach gives you access to senior expertise while allowing your local capabilities to develop as your business grows.

Meet our team →

Further reading: Why the Benelux can be a powerful base for scaling across Europe

Plan your next step into Europe

Are you evaluating the Benelux, preparing a product launch or considering how a local presence could support European growth?

Let’s discuss your objectives, assess the assumptions behind your plans and identify the expertise needed to move forward.

Schedule an introductory conversation